Love this take! The idea of embedding referral schemes in the onboarding process seems a little too soon for me. Wouldn't it be better for the user to see the full value of product and be intrinsically motivated to sell it to others?
Locket widget app does something similar - forces a user to send invites to 5 other users before I can even use the app and it is so frustrating!
Thanks Pawan! Yeah, certainly seemed counterintuitive to me as well but the data showed asking for referrals in onboarding was most effective because people's excitment for the product was high (though activity triggered prompts and messaging to power users worked well also).
Locket is a great example - we're told that being customer obsessed is what makes great product builders but sometimes the most effective features for a businesses growth aren't necessarily the best for the end users (e.g. requiring 5 shares before you can use the app).
Love this take! The idea of embedding referral schemes in the onboarding process seems a little too soon for me. Wouldn't it be better for the user to see the full value of product and be intrinsically motivated to sell it to others?
Locket widget app does something similar - forces a user to send invites to 5 other users before I can even use the app and it is so frustrating!
Thanks Pawan! Yeah, certainly seemed counterintuitive to me as well but the data showed asking for referrals in onboarding was most effective because people's excitment for the product was high (though activity triggered prompts and messaging to power users worked well also).
Locket is a great example - we're told that being customer obsessed is what makes great product builders but sometimes the most effective features for a businesses growth aren't necessarily the best for the end users (e.g. requiring 5 shares before you can use the app).