The number of times I've seen this pop up in my feeds over the past few months is wild. I do wonder if the revenue they're retaining from these activities is worth the reputation hit. It feels like a department at Adobe was given a very specific target and then pursued it in the most ruthless possible way - without regard for how their actions would impact any other metrics.
Unfortunately, whilst many may cry out about these practices they do work and so unless there are coordinated campaigns like #DeleteUber which supposedly caused Uber to lose something like 200k users the net revenue impact is likely positive, and by a very meaningful margin.
Super interesting point regarding one team and how it may be impacting other team's metrics! I would love to see how this affects Adobe's NPS, re-activation rates, conversion rates of new customers and brand sentiment.
100% - Have to hope the outcry on this one begins to do real harm for it to stop. It's the kind of practice which gives the entire discipline a bad name.
The number of times I've seen this pop up in my feeds over the past few months is wild. I do wonder if the revenue they're retaining from these activities is worth the reputation hit. It feels like a department at Adobe was given a very specific target and then pursued it in the most ruthless possible way - without regard for how their actions would impact any other metrics.
Unfortunately, whilst many may cry out about these practices they do work and so unless there are coordinated campaigns like #DeleteUber which supposedly caused Uber to lose something like 200k users the net revenue impact is likely positive, and by a very meaningful margin.
Super interesting point regarding one team and how it may be impacting other team's metrics! I would love to see how this affects Adobe's NPS, re-activation rates, conversion rates of new customers and brand sentiment.
100% - Have to hope the outcry on this one begins to do real harm for it to stop. It's the kind of practice which gives the entire discipline a bad name.