I’ve been wanting to write this newsletter more but have a problem. While there are countless psychological principles to talk about I haven’t felt like they justify an entire post. So I’m trying out a little experiment. Along with a pricing breakdown I’m going to write a shorter form post on a psychological principle and explore some interesting ways they’re used in B2B software.
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Another great example is Free trials when a user first signs up for an app. They work the same way in getting you to convert!